The Model Is Simple

Phase 1: Beer Quality Bootcamp

We start by giving you a fast, practical win:

Your best-ever batch of your biggest-selling beer in as little as 60 days.

Not a random beer, experimental beer or a one-off special that nobody has ever tasted before.

Your biggest-selling beer.

The beer your drinkers already know.

The beer your brewery is known for.

The beer that puts money in your bank account.

We begin with a 1:1 Kick-Off Call to choose the beer, clarify your quality goals and map the first 60 days.

Then we create your Product Specification.

Your Product Specification defines the beer properly:

• Recipe intent irrespective of batch size (great for recipe scaling)

• Brewing water chemistry

• Fermentation & Maturation parameters

• Dry hopping timing and temperatures

• Fit-for-use targets

• True To Brand sensory description

That means you’ll know exactly what beer you’re trying to make…

And how to judge whether you nailed it

You’ll no longer rely on:

• Opinion

• Memory

• “It tastes pretty good”

• Old batch logs

• Recipe tweaking

• Tasting a beer and saying, “Oh there’s something wrong with that”

• Or the hope that the next batch magically gets better

Then we transpose that Product Specification into a Batch Log using my Product Specification Scaling Tool…

Without blindly relying on BeerSmith, Brewfather or Brewer’s Friend.

By the time you brew, you’ll have a grain-to-glass plan that helps your team run the batch with confidence instead of guesswork.

Once your Product Specification and Batch Log are ready, you’ll come and see me for your 1:1 Launchpad Session.

That’s where we sanity-check the plan before you mash in.

Then you brew.

You follow the plan.

You collect the data.

You work the beer through your brewery.

And when it’s packaged, you pour a glass and come back for your 1:1 Tasting Session with me.

That’s where we review the beer and decide whether it’s the best-ever batch of your biggest-selling beer.

And more importantly…

We work out what to improve next.

Phase 2: Install The Rockstar Beer Quality System

Once the first beer is brewed and tasted, we roll the system across the rest of your lineup.

Because one amazing batch is great…

But commercial breweries don’t just brew one beer.

You need every batch of every beer to keep getting better.

So we’re going to apply the system you learned inside Beer Quality Bootcamp across all of your entire beer lineup.

You’ll work through:

• Your beer lineup

• Your “Wall of Wisdom”

• Targets and tolerances

• CIP

• Packaging quality systems

• Competition strategy

• Release standards

• Team systems

Your game plan is built around:

• Your brewery

• Your equipment

• Your team

• Your beers

• Your current stage of growth

This is not a cookie-cutter online course.

It’s a coaching program where the knowledge gets implemented in your brewery.

Phase 2 gives you a clear path to continuous improvement and world-class beer across your entire range.

Phase 3: Build Momentum With The Craft Brewery Continuous Improvement Roadmap™

This is where we use The Craft Brewery Continuous Improvement Roadmap™ to identify the biggest strategic constraint in your brewery right now.

That constraint might be:

• Yeast costs

• Sensory

• SOPs

• Capacity & Cost control

Then we choose the right system to install next.

Every six weeks, we identify your current constraint, choose the next system to install and map your 6-Week Gameplan™.

This keeps you focused.

No floundering around trying to fix 37 things at once.

No getting distracted by whatever random brewing topic showed up in your feed this morning.

You’ll get personal guidance from me through:

• Fortnightly Live Coaching Q&A Calls

• 1:1 strategy sessions

• Direct feedback when you need it

• Monthly Brewer Skill Sessions

• The private Facebook community

You’ll join a private community of pro brewers who are implementing the same systems, solving real brewery problems and sharing what’s working.

You’ll also receive an exclusive invitation to the Rockstar Brewer Intensive…

Our annual members-only in-person brewing event.

It’s not a seminar talk-fest.

It’s real brewing knowledge, real conversations and real implementation with brewers who are serious about getting better.

You’ll access proven systems for:

• Beer quality, shelf life and flavour stability

• Data collection and analysis

• Kaizen and 5S

• Sensory

• SOPs (including my SOP Swipe File Library so you don’t need to write SOPs from scratch)

• Yeast repitching

• Cost control

• Brewery capacity

• Competition strategy

And I’ll help you decide what to work on next so you don’t waste time focused on the wrong problem.

You don’t need fancy equipment to begin.

If you can measure:

• Gravity

• pH

• Temperature

You can start improving beer quality immediately.

After the next intake starts, we start building your first 60-day plan inside Beer Quality Bootcamp so you can get your first big win quickly.